Happy New Year and welcome to 2016. The turning of the calendar from one year to the next is always a good time to look back at what was and forward to what may be. There are many ways to measure the effectiveness of a website. How many people visited, how many joined the mailing list, how many articles were read, how many times someone shared with others, and how many commented or connected in some way are just a few. I have all of those statistics and I won’t bore you with them. The one number that matters most